DAPHNE, Ala. — March 25, 2026 — Each spring, the Baldwin County community
gathers on Belrose Avenue in Olde Towne Daphne for a unique test of endurance,
shared resolve, and purpose. Ballin’ on Belrose returns for its fifth year on May 16, 2026—
bigger, bolder, and with even more impact.
Inspired by the 29029 Everest Challenge, where participants climb the equivalent
elevation of Mount Everest, Ballin’ on Belrose brings that same spirit to Baldwin
County. While there are no mountains locally, the event centers around a demanding
half-mile hill on Belrose Avenue. Participants complete 11 climbs—totaling 10.5 miles—
to match the height of Everest, all within a three-hour time limit. The fastest recorded
time to complete the challenge is approximately one hour and ten minutes.
Hosted by 68 Ventures, the Cox Family Foundation, Press & Co., and the City of Daphne,
the event is rooted in the guiding principle of Luke 12:48: “To whom much is given,
much is required.” This belief drives the mission behind Ballin’ on Belrose—to leverage
resources, create impact, and bring people together for something bigger than
themselves.
“Ballin’ on Belrose is a reflection of what can happen when a community decides to
show up for something bigger than itself,” said Nathan Cox. “We’ve been blessed in
ways we don’t deserve, and this event is one way we try to steward that well—by
creating opportunities to give back, to serve others, and to make a real difference in the
lives of families who need it most. This year, we’re raising the ante because we believe
the impact can and should be even greater.”
Growing Impact
The 2025 event delivered record-breaking results:
• 400+ participants
• 90 sponsors
• $259,000+ raised
Building on that momentum, 68 Ventures is aiming even higher in 2026.
Proceeds from Ballin’ on Belrose support the Baller Dream Foundation, which provides
life-changing experiences for children and young adults battling cancer.
In addition, the event’s Nonprofit Challenge invites organizations across Baldwin
County to rally their communities and compete based on participation. This year,
organizers are raising the ante, expanding the prize pool to $50,000 across five
nonprofit winners:
• 1st Place: $15,000
• 2nd Place: $12,500
• 3rd Place: $10,000
• 4th Place: $7,500
• 5th Place: $5,000
More Than a Race
Ballin’ on Belrose is designed for everyone—from competitive athletes chasing the
fastest time to families walking a single lap together.
Whether participants complete one lap or all eleven, every step represents a
commitment to community, resilience, and generosity. And whether you’re climbing
the hill or cheering from the sidelines, the street party atmosphere ensures there’s
something for everyone.
Get Involved
Community members are encouraged to:
• Register as a participant
• Sponsor the event
• Support a nonprofit team
• Attend and cheer on participants
“Whether you’re chasing the podium or pushing a stroller, your presence matters,”
organizers shared. “This event is about showing up—for the cause, for the community,
and for each other.”
Event Details
Date: May 16, 2026
Starts: 7:00 AM
Ends: Noon
Location: Belrose Avenue, Olde Towne Daphne, Alabama
Registration
To register or learn more, visit:
https://p2p.onecause.com/ballinonbelrose26
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About 68 Ventures
68 Ventures is the parent company for numerous operating businesses along the Gulf
Coast which focus on development, investment and construction. Headquartered in
Daphne, Alabama, 68 Ventures is a purpose-driven, culturally focused organization with
a strong operational track record that has resulted in it becoming the largest singlefamily developer in the region. 68 Ventures has deployed over a billion dollars in capital
and reached the ranks as one of the top 100 private home builders. For more
information, visit 68ventures.com.
