Denver, CO – Michelle Murrill, CEO of Southern View Media and a leading voice in digital marketing strategy, recently took the stage at the MME Conference in Denver, held October 14-17, 2024, to present her breakout session titled "Breaking the Mold: Fresh Approaches to Event Marketing." Her session, part of the conference’s programming focused on innovative strategies for the future of event marketing, drew a large and enthusiastic audience eager to learn new ways to engage and captivate.
Murrill’s talk explored key shifts in event marketing, emphasizing the importance of breaking away from traditional approaches to create dynamic, memorable experiences that connect with modern audiences. Attendees gained actionable insights on how to use high-engagement content, platform diversity, and community-building tactics to maximize event reach and ROI. In keeping with her hands-on approach, Murrill demonstrated how to leverage analytics, influencer partnerships and responsive marketing to drive measurable success before, during and after events.
The MME Conference, a premier annual gathering for experiential and event marketing professionals, is known for bringing industry leaders together to push the boundaries of marketing innovation. Murrill’s insights were lauded as timely and practical, inspiring many attendees to think differently about how to approach their future campaigns.
Michelle Murrill is a digital marketing expert specializing in crafting and executing data-driven, creative marketing strategies. Through her leadership, Murrill has helped numerous brands amplify their presence and achieve impactful, lasting connections with their audiences.
For a deeper look into Michelle’s work and her upcoming events, visit michellemurrill.com.
